Executive Coaching: A Transformational Tool

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How Coaching Can Help Transform You Into the Leader You Want to Be.


Congratulations, you are considering in investing in YOU. You are not alone. Top executives around the world are viewing coaching as a game changer. It’s not about remedial performance changes; it is a tool to help drive high performance.

Executive Coaching: What is it?

Social Proof:

As a senior leader, the opportunity to be vulnerable and have a confidential non-political discussion about your own strengths and gaps is hard to find. A coach means having someone in your corner, someone to hold up the mirror and help you identify the things getting in your way. CNN quotes coaching as “the universal language of change and learning.”

Coaching is now “part of standard leadership development training for elite executives and talented up-and-comers at IBM, Motorola, JP Morgan, Chase, and Hewlett Packard. These companies are discreetly giving their best prospects what star athletes have long had: a trusted advisor to help reach their goals.” – CNN.com

Talent Formula’s Vision of Coaching:

Every coach and organization has a slightly different definition of coaching. Make sure their definition vibes with your goals and needs.

Our Definition: Executive coaching is a mutually defined relationship between a professional coach and a willing and motivated person. Coaching creates a safe place for transformational change to happen in the heart and the head. A coach helps individuals be accountable, foster self-awareness, and gain momentum to create great change – both for themselves and drive results for their organization.

What is Coaching?

  • Establishing clear goals and defining success
  • Promoting self-discovery
  • Creating self empowerment and generating results against targets
  • Creating accountability and next steps for action
  • Creating a Safe Place with the RIGHT Coach:

    Confidentiality is Paramount in Coaching.

    At Talent Formula, our philosophy is to provide an open and encouraging environment to communicate freely and directly to establish trust. Ensure that your coach keeps all information discussed in the coaching relationship strictly confidential and in accordance with the ethics and guidelines of the International Coach Federation (ICF).

    Choosing the Right Coach:

    Coaching is all about YOU, the client. There are a LOT of people using the “coach” title. Look for recommendations from colleagues to develop a short list. Then ensure that your coach is registered with the International Coaching Federation and is accredited with an ACC, PCC or MCC Level (Accredited Certified Coach, Professional Certified Coach, or Master Certified Coach). Each of these accreditation titles means your coach has a formal certificate from a qualified school and has completed the qualifying number of paid coaching hours.

    After checking that your short list of Coaches meets your basic qualifications, check out their vision of coaching, personality, experience, and use of tools (like personality assessments, use of 360s etc.).

    I view coaching a little bit like dating. You need to get to know someone before you determine you want to go on a ‘second date’ or even create an ‘exclusive relationship!’ Make sure they are the right fit for you.

    Always schedule a phone conversation with your coach prior to engaging in a formal coaching relationship to ensure your styles match and they can help you drive your development forward.

    Coaching & You:

    Tell us about your experiences with executive coaching. How has it helped your development?

    Interested in Coaching? If you are interested in connecting with me about coaching, please reach out at Chelsea@talentformula.ca.

    Chelsea Newton
    Chelsea is known as a dynamic and engaging talent consultant and professional speaker. As a Certified Executive Coach, she is extremely passionate about helping people realize both their goals and full potential. Chelsea has worked in 12 countries around the world helping Fortune 500 companies recruit, train, develop, and motivate top talent using cutting edge communication techniques and social media. She is currently developing top talent in the oil sands and speaking across Canada as the founder of Talent Formula.

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    • Jen O’Doherty

      As a Certified Executive Coach and an advocate of coaching to support my own professional development I would agree with your observations and research on the “Social Proof” of coaching.
      On the personal side, coaching helps me to clear a space in my otherwise hectic calendar for dedicated thinking time to explore a current challenge and get to the root of an issue, with the support of my Coach I am able to discover untapped thinking and establish personal accountability to effect change.

      As a Coach, I get great satisfaction in watching those “light bulb” moments with my client as they become unstuck or establish new ways to move forward as an effective leader. As a Coach, my role is to protect the space for them to think freely and view challenges in a new light or from a fresh perspective as I help them to get closer to their vision of the leader the aspire to become one session at a time.

      Any great development plan is comprised of 70% on the job learning, 20% feedback and coaching, and 10% from training, coaching helps to round out the 20% mix with the right amounts of self-discovery, feedback and personal empowerment.

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