#CRF2014: Social Media & Campus Recruiting

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Tips & Tricks for Social Media Recruiting


Campus recruiting in today’s rapidly changing world of social media is tricky.

Generation Y’s use of social media continues to rise. Recent surveys quote an increased average internet consumption up 25% over last year.

If you want to reach this audience, not only do you have to be online, but also you have to ready to connect in ways that are meaningful and interesting to your audience.

Whether you are trying to create awareness, attract specific candidates, or engage in deeper interactions, the principles of building an online presence remain consistent. You need to choose the right platforms, develop meaningful content, answer your audience’s questions, and create brand ambassadors to promote you online and build word-of-mouth.

Talent Formula partnered with Brainstorm for a full day workshop in Toronto on May 15th entitled Social Media for Campus Recruiting. It was a jam packed hands-on workshop with platform education, brand messaging planning, and understanding the Gen Y audience.

Missed the workshop? See below for some key tips!

Build Your Plan BEFORE Tackling Social Media

Tip 1: Know Where You Have Been

Learn from the Past – Do a Basic Audit (SWOT) to determine successes and gaps. Do a SWOT for each social media platform you are on and for your employment brand as a whole.

Tip 2: Set Goals for Social Media

Understand why goals are important and how to measure them. Don’t measure for the sake of it. Ensure every metric supports and connects back to a measurable and specific business objective. Choose the right KPIs (key performance indicators). Do your research to determine what matters.

Tip 3: Understand Your Audience Profile

You need to understand your audience profile to develop compelling content that attracts & engages them. Remember to answer WIIFM (what’s in it for me). Go deep and understand why they make decisions. Use this information to develop relevant content.

Tip 4: Know Your Brand’s Voice

Do your pre-work. Each brand is different and your brand essence and values will be unique based on your branding goals. Develop a plan to “speak” from your voice. Understand what types of messages your audience wants to know and how to position those messages on each platform. Create consistency if you have multiple people managing your online voice/accounts.

Tip 5: Plan Your Work & Work Smart

Create content pillars and goal use (% for each pillar) to ensure your messaging is engaging versus PR orientated.

Content pillars may include things like:

  • Industry News
  • Company Information
  • Showcasing Your Culture
  • Job Postings/Event News
  • Use a content calendar to organize your content, manage the sign off process (ie a disclosure committee or legal sign off), and plan ahead. Develop monthly themes and then plan content a month in advance. Use tools (hootsuite) to manage social media presence to work effectively and efficiently.

    Social Media Platform Tips

    With a jam packed day of hands on workshops learning about building a strategy, social media tools, and dos/don’ts on each platform, we shared a TON of tips for Facebook, Twitter, LinkedIn, Instagram, Google +, Foursquare, and Pinterest.

    Missed attending the conference?

    Check out the top statistics and tips from attendees via our @storify summary of the day HERE.

    Feedback Please

    We would love to hear your success on social media with campus recruiting.

    Additionally, what can we help you with? Let us know your questions/concerns and we can help solve your social media problems.

    For those who attended #CRF2014 Toronto, please share below your top tips/takeaways to help extend the conversation.

    Check out the graduating #CRF2014 Social Media & Your Brand Graduates below.

    Thanks for attending!
    CRF2014 Toronto Graduates

    Chelsea Newton
    Chelsea is known as a dynamic and engaging talent consultant and professional speaker. As a Certified Executive Coach, she is extremely passionate about helping people realize both their goals and full potential. Chelsea has worked in 12 countries around the world helping Fortune 500 companies recruit, train, develop, and motivate top talent using cutting edge communication techniques and social media. She is currently developing top talent in the oil sands and speaking across Canada as the founder of Talent Formula.

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