3 Tips for Researching Your Dream Company

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This month at Talent Formula, we are setting up job seekers with the latest tips and tricks! If you’re a 1st time job seeker or wanting that career switch, follow our February posts to learn more.

Your Dream Company:

The good, the bad, the ugly. And what’s really in their Thirsty Thursday beer cart?


Have you ever dreamed about working for a particular company? You know the one that you see when you visualize the perfect and most ideal career situation?

You might’ve thought that it’s only a dream; however, there are some ways you can do in order to move you forward along this path and make this into a reality!

3 Tips to Find your Dream Gig

1. Go Down The Unbeaten Path

While most will take a 1st step in their research and go to the obvious, Glassdoor, Indeed, or even LinkedIn (more on that later), you want to take an approach that’s the road less traveled. I recommend looking through your own network and challenge you to do it outside of social media.

Let’s get old school here for a minute and look in your cell phone contacts.

Perhaps someone in your network actually works for that company or maybe knows someone that works for the company. Give them a call and let them know you want to learn more about the company. It’s a good idea to come prepared with the basic questions you might want to ask.


Don’t be afraid to ask any type of questions, at this point it’s you interviewing them, not the other way around!

2. Recruit the Recruiter

By no means am I suggesting that you take the company’s Recruiter with you a la Jerry Maguire style; but, you can make the 1st move by connecting with the Recruiter, Talent Acquisition team or at least follow the career Twitter account of the company.

I’d tweet the company about something relevant or answer/re-Tweet something I agree with. I’d also be upfront and let them know you’re interested in learning more about the company or industry. I wouldn’t go for the close at this point of asking for a job or an interview. Get them a coffee 1st at least!

I was attending a Career Fair and sent out a Tweet that I was there. Later on, a potential candidate who I have already interviewed on the phone came by to personally introduce himself when he found out I was there. This solidified his interest in the company and he was able to make a face to face connection early on in the recruiting process. The result? He got the job and is one of our successful managers to this day.


Follow their Twitter account and pay attention to the details!

3. Sometimes, it’s not what you know, but who you know

Here’s where LinkedIn comes in. It really is a small world out there and you can bet that you’re somehow connected to an individual that works for your dream company. The difference here with tip #1 & #2? Through LinkedIn, you can see the connections on a deeper level and how each person knows who. I would take the ballsiest risk here and contact the “boss” of your ideal position.

Want to work in Marketing? Contact the Marketing Director and find out what it’s like to work on their team. And for an even gutsier move? Perhaps you can ask them to be your mentor – of course after you’ve built a relationship. I don’t mentor on the 1st coffee!

Don’t forget about researching the competition of your dream company too! When looking at the entire industry, this sometimes reveals more about the dream company (both good or bad) than researching only one angle.


Send a Thank You message or note after the 1st coffee or phone conversation happens. It’s a nice touch and you’ll be remembered.

Do Your Research Or You Could Lose the Job Before It’s Even Really Yours

My two most dreaded words…

“Experimental Marketing” – say what? I wish every time I hear this when I’m interviewing a potential candidate, it rains chocolate bars and puppies.

I work for an Experiential Marketing agency, there’s nothing experimental about it let me assure you. The only thing that this shows me is that the person I’m talking to was too lazy to ensure they knew the difference.

Also, this shows me that they didn’t even do a lick of research. Same thing when a candidate mentions they always drink (insert competitor’s product here) – that’s a total huge fail.

Do The Work, and The Work Will Follow

I believe that by doing thorough research about a specific company, this broadens your knowledge about the industry as a whole, not just that particular company. Hey you never know, it might not be your dream company after all after finding out the competition has a better selection in their Thirsty Thursday beer cart!

Share With Us

I’m curious, what’s your dream company? What other ways have you tried when researching a company? Comment below and let us know!

Grace Lanuza
Grace’s 10+ years in the ever-changing world of experiential marketing taught her the importance of having the right team in the right roles. Expanding her passion for people, Grace recently grew her career in the talent acquisition and employment branding space managing campus recruiting across North America for Mosaic, a top marketing agency. You can expect Grace’s unique voice to be found blogging about Gen Y hiring, motivating your team, interviewing tips and tricks, and best practices to keep remote employees engaged.

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