Marketing Monday: Twitter Authentication & Content


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The Most Important Marketing News Impacting Recruiters This Week:

Twitter Authentication, Building Content, Blogging Guide

Twitter Two Factor Authentication
As a marketer, the last week has been an exciting one. Below I have written summaries of some of the most important stories I came across in the last week. Part of our mission at Talent Formula is to arm you with the knowledge and resources you need to always be improving. I think this top stories review could be a valuable resource for you, so please let me know in the comments if you found it useful, and I will consider making this a regular feature of our blog.

Now, onto the good stuff!

Top News for The Week of May 27th

Twitter Announces Two-Factor Authentication

In one of my first blog posts for Talent Formula I talked about the importance of protecting your brand online by registering accounts on popular social media sites, and the importance of using strong passwords with strong security settings. That post was prompted because of high profile twitter hacking cases that saw twitter accounts for major brands hijacked by what turned out to be bored kids.

In response Twitter has finally (users have been requesting this for some time now) released two factor authentication. The premise behind two factor authentication is simple. Once set up, every time you attempt to login to Twitter you will need your username and password as always, plus a randomly generated code that Twitter sends to your mobile phone via SMS. In this way a user will need to not only gain access to your username and password, but be physically holding your mobile phone in order to gain access to your account. This makes it almost impossible for remote hacks to gain access.

Twitter also produced a fantastic 60 second video to explain how to turn two factor authentication on.

[youtube http://www.youtube.com/watch?v=IsdvJI0AK5M]

I recommend everyone enable two factor authentication right away to protect your brand.

Content Is King

I love top ten lists, and here is one that will help you write better content that will attract and convert your target market. Creating creative and engaging content is one of the most challenging aspects of social media marketing. After creating all of the accounts on relevant properties, training the right staff and more it can all crumble if you can’t create compelling content regularly. That’s why I love this list of resources from Unbounce that is sorted into beginner, experienced, and ongoing learning. Check it out and I hope you find it useful.

Read the article here

If Only I Had Known

On top of being able to create compelling content, being able to blog regularly is a powerful way to keep in touch with your audience and help optimize your online presence for search. However, if I could collect Air Miles for every time someone told me they had tried blogging but always failed in the end I would vacation for the rest of my life. That’s why I love this article from Heidi Cohen (follow her on Twitter @heidicohen) that outlines what she wishes someone would have told her when she started blogging. I couldn’t agree more with each of the points, and I’ve followed Heidi on twitter for years – she’s a fantastic resource.

Read Heidi’s post here

I hope you find these articles useful. Please let me know in the comments below what you think, and best of luck with your content marketing and social media plans this week!

Michael Mahoney
With a background in a multitude of fields from HR, marketing, strategy, and mobile application development, Michael has a unique perspective on how social media is changing business today. Due to his passion for social media, Michael has been featured in HR Professional Magazine and is regularly asked to comment on industry news. Look for Michael’s blog posts about top trends in social media to achieve results in the HR space.

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