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The Power of WOM
Michael and I had an awesome time in Toronto this past Friday leading a full day workshop teaching HR professionals how to use social media to promote their employment brand. A key topic we highlighted throughout the day was using social media to share your “real story.”
Get Real: Show the Good, Bad & Ugly of Your Culture
Gen Y are not interested in scripted PR messages. They want to see the real scoop – the behind the scene details. They want to know about the work they will do and the colleagues they might have.
Potential candidates will first visit Google or websites like vault.com or glassdoor.com to get the good, bad, and the ugly of your story – and all typically before they visit your website. Social media can help tell this story as much of it is search engine optimized and thus shows up in a Google search.
There are some amazing tools out there that allow people to glimpse into your culture. The simplest way to show your company culture online – have a company #hashtag.
Use this #hashtag during company events or parties. Featuring a live twitter fall via a screen/projector during the event adds a ton of fun and allows those not in attendance to peek into the event… and, thus your culture.
#Hashtags = Empowers Others to Share
Let us demonstrate this concept via Friday’s conference.
We always use a conference #hashtag so those in attendance can practice their new social media skills and share the best tips. This allows those not attending to still participate via social media by asking questions and reading the highlights.
I’m a note taker by nature but social media has changed the way I take notes. By tweeting highlights, I’m sharing valuable content with my network. As a speaker, this also helps me understand what tips resonated with my audience.
By having a #hashtag for our conference and educating attendees on its use, it helped them share the day with their networks.
Educating your employees to use your company #hashtag encourages them to tell their stories about your company.
Featuring their tweets at an event, puts it top of mind, and invites them to participate. This is powerful for your employment brand as birds of a feather flock together. What I mean by this is, your employees likely know people just like them. By sharing their experience, you gain interest from their network about also joining your company.
Help Your Stories Live Into the Future
Post conference, the Talent Formula team wants to share the story of the event based on the point of view of those who attended versus a PR story. Thus, we typically use a free tool called Storify, which allows us to search via Twitter, Instagram, and Facebook using the conference #hashtag to capture the highlights. It helps capture a visual story from the day and is a great takeaway for attendees.
You can use this similar technique to help you showcase your employment brand. After large events, create stories to capture your company event (think: holiday party or volunteering in your community). You can later use these highlights to write blog posts or event feature on your website.
Don’t Take Our Word – Check It Out Yourself
The best way to demonstrate the power of this technique is let you read one of our stories. Read the highlights from attendees at the Toronto Campus Recruiting Social Media Conference here.
After checking it out, don’t you want to attend one of our conferences? We certainly hope so!
Just think – what stories can you use to share your culture?
What are you taking away to invite others to peek in or potentially even try on your company culture?
Read Some of Talent Formula’s Other Stories: